From Russia to Ny: A Unique Founder’s Journey
Mariya Nurislamova emigrated to The big apple from Perm, Russia. Her fascination with fragrance began early — she recalls that, from the Soviet Union, her loved ones’s limited scent options designed the first face which has a French perfume experience similar to a "surreal, decadent" instant that ignited her vision for combining scent with flexibility and discovery
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Armed which has a B.S. in Arithmetic and Laptop or computer Science from Perm Point out Complex College and a BBA in Marketing and advertising Administration from Baruch School (Zicklin Faculty of Business enterprise), she blended analytical thinking with creative business enterprise approach
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Serial Entrepreneurship & Setting up Scentbird
Prior to founding Scentbird in 2013, Mariya co-founded Neuvey, an IT and marketing company, and Missionelle, a Ladies-concentrated on the web marketplace. She also co-made Beta Week, a networking meeting for tech business owners
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The Beginning and Rise of Scentbird
Along with co-founders Sergey Gusev, Andrei Rebrov, and Rachel 10 Brink, Mariya released Scentbird in early 2013, reworking perfume discovery which has a membership design that provides customers a 30-working day sample of luxury and market fragrances for approximately $fifteen per month
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In 2018, Scentbird raised a Sequence A spherical of $18.6 million, led by Goodwater Money and supported by Y Combinator and Other people. At that time, the corporation experienced grown from just 400 to in excess of 250,000 subscribers and experienced expanded its product line to include far more own care and home fragrance offerings
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Growth, Rebrand, and Innovation
Underneath Mariya’s Management, Scentbird has ongoing to evolve. In 2022, the brand underwent a major rebrand — unveiling a sleek, modern day identification, increasing its assortment to include candles, launching eco-mindful traces like Sanctuary in assist of endangered species, and broadening its Global access, together with Canadian enlargement
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The company now offers over 600 designer and niche fragrances, and strategic initiatives for instance a collaboration with Saks allow for subscribers to invest in comprehensive-sizing bottles instantly by way of a co-branded knowledge
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Neighborhood-Driven Engagement and Recognition
Scentbird’s to start with-at any time Digital Fragrance Awards in 2024 showcased Mariya’s eyesight for Mixing tradition with modern electronic engagement. The awards highlighted buyer trends through facts-knowledgeable categories like Fragrance Influencer of your 12 months, Growing Star, and Top New Start, and attained hundreds of countless numbers globally by way of Are living streaming
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Entrepreneurial Perspective & Funding Insights
Mariya has spoken candidly with regard to the issues of early fundraising. She described bootstrapping Scentbird for just about a year in advance of securing $40,000 with the Entrepreneurs Roundtable Accelerator in NYC, which paved how to get a $a hundred,000 angel financial commitment right after Scentbird started attaining traction
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Ventures Past Fragrance
Her entrepreneurial spirit extends into various brand names. Besides Scentbird, Mariya co-founded:
Deck of Scarlet (2016): a customizable makeup membership company.
Confessions of a Rebel, Goodhabit, and Sanctuary: manufacturers underneath the Scentbird umbrella focusing on crowdsourced fragrance, blue-mild skincare, and conservation-centered fragrance, respectively
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She also serves as CEO of Drift, a car-freshener subscription support obtained in 2022, demonstrating her know-how in scaling e-commerce and subscription designs across verticals
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Controversy & Manufacturer Separation
Though Mariya is celebrated for her company acumen, she scentbird ceo has also drawn scrutiny for her spiritual and esoteric articles—masking matters like meditation, chakras, and alternate fact theories—which some prospects found controversial. She maintains that her individual beliefs stay independent from Scentbird’s operations
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Legacy & Leadership
Mariya’s leadership has transformed Scentbird from a distinct segment startup into one of the most innovative fragrance membership services. Through her data-pushed, purchaser-centric tactic, she has designed luxurious fragrance exploration accessible, personalized, and sustainable.